The global stock image market will be driven by the growing popularity of stock images for digital and social media marketing during the forecast period 2021-2026

EMR’s new report titled “Global Stock Images Market Report and Forecast 2021-2026”, provides an in-depth analysis of the global stock images market, assessing the market based on its segments such as image source, application, product type and major regions like North America, Europe, Asia-Pacific, Latin America, Middle East and Africa. The report tracks the latest industry trends and studies their impact on the overall market. It also assesses market dynamics, covering key demand and price indicators, as well as market analysis based on SWOT and Porter’s Five Forces models.

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Key highlights of the report include:

Market Overview (2016-2026)

  • Forecast CAGR (2021-2026): 7%
  • Projected market size (2026): 2 billion USD

The stock footage market has witnessed substantial growth owing to factors such as the growing demand for stock footage for digital and social media marketing. Also, increased knowledge across different industries provides huge market opportunity for key players in the stock image market. With increasing internet penetration and increased use of smart gadgets such as smartphones and tablets, the use of social and digital media platforms for advertising, marketing and customer acquisition has increased rapidly. As social media posts with images gain more views and responses, the growth of the industry is further aided. Photographic equipment manufacturers also offer several technologically advanced solutions to help photographers overcome environmental issues, improve image quality, and add effects to their photographs. Photographers are gradually adopting state-of-the-art lenses, cameras and filters, as well as new styles such as drone photography, bright patterns and pastel colors, to quickly capture various photographs of their choice without no external obstacles, which gives a boost to the market. .

Industry definition and major segments

The quality, technicality and method of capturing stock images may vary depending on the photographer and the equipment used.

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Based on the source of the image, the industry is divided into:

On the basis of application, the industry is divided into:

According to the type of product, the industry is divided into:

Regional markets for stock footage include:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Market trends

Geographically, during the forecast period, the introduction of innovative service delivery methods and evolving business model of providing custom stock photos will aid in the growth of the stock image market in North America. The increasing use of stock photography on social media platforms will increase their visibility and provide many opportunities for stock image providers to grow. The number of views and reactions generated by a social media advertisement or promotional campaign is used to determine its success. Due to the growing popularity of stock photography on social media platforms, vendors in the market have started offering a variety of solutions to help end users effortlessly convert their images for use on various social media platforms. . The demand for stock photographs captured in real-life circumstances is greater than those made using software and computer graphics, which helps the stock image industry worldwide.

Main market players

The major market players are Getty Images, Shutterstock Inc. (NYSE: SSTK), Adobe Inc., Associated Press (AP) Images, Dissolve Inc., among others. The report covers market shares, capacities, plant rotations, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.

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