The first Saudi season of AlUla Moments is coming to an end

ALULA AlUla Moments announced the end of season activities which ran from December 2021 to the end of March 2022.

Under the banner “Celebrate every moment with AlUla Moments”, the season hosted 4 unique festivals. Winter At Tantora returned after a year-long hiatus, and the former desert town hosted AlUla Arts, AlUla Skies, and AlUla Wellness festivals.

The calendar of events has raised the bar for visitor experiences in historic AlUla, celebrating cultural heritage and extraordinary landscapes through a variety of events and activations and attracting an exceptional increase in expected visitor numbers .

The number of event tickets sold for all activations was 109,000, while the iconic mirrored Maraya hosted 11 concerts, including appearances by Alicia Keys and Lionel Richie.

AlUla Airport has also seen a significant increase in passenger numbers, with increased air transport capacity from domestic routes from Riyadh, Jeddah and Dammam and the launch of direct routes from Dubai and Paris.

AlUla Moments has featured several unique events at heritage sites and nature reserves, including the popular Hegra Candlelit Classics, Symphony Under the Stars, the Ikmah Fashion Cavalry show with Dolce & Gabbana, and music from ancient times.

Among the main sporting highlights is the Custodian of the Two Holy Mosques Endurance Cup 2022. Held for the third time, an international CEI2*120 km endurance competition organized in cooperation with the Saudi Equestrian Federation (SAEF) covers 120 km. Richard Mille AlUla Desert Polo 2022 also returned to AlUla for the second time.

Guests and polo enthusiasts were treated to the first ever polo tournament held in the desert as four players from the legendary La Dolfina polo team each led a team.

The Saudi Tour 2022 cycling race was brought to AlUla for the first time, cyclists were challenged by a steep climb to the scenic Harrat Uwayrid viewpoint. The EcoTrail AlUla 2022 race saw more than 950 participants run 80km, 50km, 25km, 10km or sunset 5km races, while children had the opportunity to participate for the first time in the Kids Race.

The first-ever AlUla Skies Festival featured the world’s largest light show, Constellations surprised and impressed with an immersive drone show featuring 2000 drones to help reveal the stories of the stars. The popular hot air balloon rides over the dramatic landscape have drawn visitors from far and wide to see the balloons float serenely above the UNESCO World Heritage Site of Hegra.

AlUla Moments also featured the AlUla Wellness Festival for the first time. The Five Senses Sanctuary took place near the Orange Trail in AlUla and offered guests a selection of treatments, as well as cultural shopping experiences, lectures and yoga classes from top international yoga instructors.

Habitas Resort launched its Thuraya Wellness Center, while PULSE Studio brought its Fitness X Music contextual experience to AlUla Oasis.

AlUla Arts Festival presented the site-appropriate blockbuster Desert X AlUla 2022 in its 2nd edition. The magnificent exhibition located in a desert valley included works by local and international artists under the theme of “Sarab”. The works of art produced during the first AlUla artist residency were exhibited among the palm groves of Mabiti AlUla. Barzan Living Gardens highlighted the relationship between people and nature, between community and visitors. Cortona on the Move AlUla photography festival offered lectures and screenings on the art of narrative photography at AlJadidah’s new arts center, while “What Lies Within” delighted art critics and visitors to Maraya with a moving, star-studded selection of artwork from the collection of Saudi art collector Basma AlSulaiman.

AlUla Moments has expanded its offering of adventure activities as well as its culinary experiences. New adventure activities include abseiling, multiple hiking trails, buggy tours, canyon hike, bike center, bike path, zip line, gravity cart experience, rock climbing and dune buggy tours. New restaurants included Greek restaurant OKTO, Tama at Habitas AlUla, Le Maschou, vegan Moon Shell, Italian Circolo and famous SALT and SOMEWHERE.

The horse parade and live performance by Ibn Battuta offered a new, immersive way to engage with the landscape and heritage of AlUla Old Town. AlUla Moments will continue to present new experiences to engage audiences and create unique episodes in a unique destination.

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