OnePlus says it is strengthening its localization efforts in the Indian market

Global smartphone brand OnePlus said on Monday it was looking for new opportunities to bolster its localization efforts in India to bring the best of its technology to users in the country.

The company, which brought its first flagship of the year – the OnePlus 10 Pro 5G – to the country, which is a “made in India” device, said it has further boosted its manufacturing capabilities here.

“Our commitment to the ‘Make in India’ initiative began in February 2018 and since then we have been manufacturing all of our smartphones in India. Not only are our flagship devices made in India, but our mid-range smartphones and OnePlus TVs are also manufactured in the country for the domestic market,” Navnit Nakra, CEO of India and Head of India Region, OnePlus India, told IANS.

The OnePlus 10 Pro resonates with the brand’s signature elements – a fast, smooth experience and exceptional build quality, and with industry-leading features

“We will continue to improve the consumer experience and create new milestones in 2022 as well,” Nakra added.

OnePlus 10 Pro houses a second-generation Hasselblad camera for mobile, a 150-degree ultra-wide sensor, a 5-layer 3D passive cooling system, “SUPERVOOC” charging, and the HyperBoost gaming engine.

To top it all off, OxygenOS 12.1 based on Android 12 is powered by the new Snapdragon 8 Gen 1 mobile platform with a 7th generation Qualcomm AI engine – four times faster than its predecessor.

The device has noticeably better battery life with a 5,000mAh battery offering a two-cell design – the largest ever in a OnePlus flagship.

According to Nakra, the camera setup this time takes mobile photography to new limits.

“The OnePlus 10 Pro’s second-generation Hasselblad mobile camera takes photography a step further with the introduction of OnePlus’ ‘Billion Color Solution’, which allows camera setup shoot in 10-bit color in auto mode and 12-bit color in auto mode. Pro mode,” he informed.

“The goal of OnePlus’ partnership with Hasselblad is to bring the legendary camera maker’s more than eight-decade lineage of expertise to more people than ever before,” the OnePlus executive said.

OnePlus had a hugely successful 2021, shipping 11 million smartphones globally, which is the highest annual shipment in its history.

OnePlus emerged as the market leader in the affordable premium smartphone segment (Rs 30,000-Rs 45,000) in India in 2021, led by the OnePlus 9R.

OnePlus also became the market leader in 5G smartphones in terms of the highest share of 5G smartphone shipments in India in 2021, with a market share of 19%.

“In line with our new global business strategy, we have focused on diversifying our business and expanding our product portfolio to bring OnePlus’ cutting-edge technology to users at different price points,” Nakra told IANS. .


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(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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